You stumble across the term digital leasing and wonder what it all means. Can anyone do it? Is it complicated? Here is a guide for people with no background in marketing or websites.
What Is Digital Leasing, Really?
It is like owning a rental property online. You create a simple local-focused website (“best plumber Tulsa”), get it showing up on Google, and when it starts getting real phone calls or messages, you charge a plumber to get those leads every month.
That plumber pays you, because new calls mean new customers. Your website is now a “digital property.” Instead of bricks and mortar, you rent web traffic.
How Do You Start?
- Pick a city and a business type (say, appliance repair in Omaha)
- Check if people actually search for this on Google
- Buy a website name like OmahaApplianceRepair.com
- Set up a basic site (WordPress is easiest, but Wix or Squarespace works too)
- List services, phone number (ideally one you own, with call tracking)
- Add info pages about the services, FAQs, reviews
- Ask around , could a local repair shop pay for steady calls?
No coding required. No fancy skills, just basic website setup.
Do You Need Experience?
It helps, but it is not required. Anyone who can use Google and pay for a basic website can try. The hardest part is learning the patience to wait for Google to show your site. Sometimes months pass before the first call.
Is Digital Leasing Legit or a Scam?
If you deliver calls and do not mislead anyone, it is as real as renting an apartment. Reviews are mixed; some people see steady income, others get nothing but silence.
- Don’t trust stories of fast money
- Expect slow, steady learning before results
- Pick one small market at first, not a big city or a competitive niche
If you get bored easily, this is not for you.
Common Questions Beginners Ask
- Is it legal? Yes , you are brokering calls, not services.
- Do I need to form a company? Not at first. Start small, see if it works.
- What if my renter stops paying? Find a new renter or try another niche.
- Is this passive income? It is less work month to month, but nothing is 100 percent passive.
The first sale usually comes after months of waiting. It feels like luck, but it is patience and persistence.
Can You Repeat The Process?
Yes. After your first site collects even $200/month, start a new one in a different city or for a different business type. It gets easier with each attempt. Some people run ten or more sites at once, though managing renters and sites can get busy.
What About The Digital Leasing “Gurus”?
People like Joshua T Osborne and companies like Degree Finders are well known. Their results are real, but prices for training can be high. For most, starting with just online guides or free YouTube videos covers 90 percent of what you will need.
What’s The Easiest Way To Fail?
- Quit after the first slow month
- Try to conquer a huge city with no budget
- Ignore the need to do outreach and actually “sell” your site to local businesses
- Rely only on Google and never build backlinks or citations
If you stick through the waiting, you will know more than people who just research.
Every client you land will remind you it is a real business, not a theory.
Finishing Thoughts
For beginners, digital leasing is a slow but steady skill worth learning. Results take time, attention, and problem-solving. No one gets rich in a year unless they started early or had an edge. If you test your first site, stay patient, and keep things simple, you will see results. And if you walk away, at least you learned enough to try a different business without fear.